Winter Calm

Days like these its just a necessity to wrap yourself in warm, chunky knits and have a quick hot drink at local coffee/tea place and enjoy the shortest period of the daylight in whole year.

sneak through the lock hole

When I was 12 years old, my mean classmate was laughing off my weight and unfashionable look that I will never understand what is pretty. It was 10 years ago and since then I knew I will learn how to make people feel beautiful. It has never been about the look but about the emotions behind the look! This is my own paparazzi sneak-in of how I materialize emotions in real life.

Space .....- ship?

 What will happen when all of the available advertising displays, walls, exhibition rooms and human minds will be fulfilled with [mostly useless] information?

Iceland

I was waiting in Gatwick's boarding room and there was an Icelandic family sitting in front of me. Icelandic mum was wearing fashionably cozy coat, surrounded by countless Burberry bags, Icelandic dad was checking his IPhone while two curly Icelandic boys where teasing each other. Suddenly both boys hugged Icelandic parents and said "halda upp á" which could meant just one thing only - love. 

All 320.00 seemed to be so in love with their space, volcanic ashes, horse fur mittens, thermal pools and most importantly with each other. Here I witnessed the most successful social love campaign. People were displaying paper hearts in their house, car, shop windows as well as government covered local mountain with heart lights to express love to each other as main value which country wont lose despite the growing recession.

Iceland=Pure Love

1:3

1 item - 3 different lights

I am curios of how does human perception been affected by light. What makes the same item look completly diverse by various individuals. How do we buid a brand ideology if people see the same thing by their own way of understanding?

re-bounded existentialism

I must admit that I was overwhelmed by the given opportunity to create a S/S 11 trend package.

While almost every member of my group targeted weomenswear menswear or initimates package, I went for concept one.

Re-bounded existentialism is a concept of style ideology circulation. Within the recession and global warming people tend to go back to the values of ecological, simple and comfortably affordable fashion.

Clothes may become a tool of self evaluation of what harmony means to the humans. This is an absolute contrast to the capitalism movement, which dragged humans to the deep end of luxury, whereas existentialism idea helps to re-build the meaning of self-target of living on Earth.